Listening to your audience is a key to success in your social media strategy. To improve your online presence, it is important to monitor what your audience says about your brand, your competitors and about the market. Using those insights will help you understand your customers and improve the performance on your social platforms.
There are plenty of tools available, and we know that finding the right one for your brand can be tricky. In this post, we picked 6 Free Social Media Listening Tools to help you choose the one that suits your business needs.
1. Hootsuite
Hootsuite is one the most popular free social media listening tools out there. It allows integration with over 25 social platforms, including Facebook, Twitter, LinkedIn, WordPress and now also Instagram. The tool facilitates audience engagement, offers weekly reports and has great team management functions.
Here is the link: https://hootsuite.com