Great releases don’t begin on release day. The momentum starts long before the music lands.
This free guide breaks down the six-week campaign framework we use for established electronic artists and labels, from defining the story and building anticipation to release week and beyond.
Why it matters
In a crowded release landscape, timing matters.
The strongest campaigns give audiences a reason to care before asking them to listen. That means having the story, creative, promotion and audience strategy working together at the right time.
We’ve broken that process into six clear stages, each with a specific role in building momentum.
Use it to plan your next campaign, identify what’s missing and make every week of your release cycle work harder.
One piece of advice? Start earlier than you think.
Free resource
Six weeks. Six stages. One joined-up release strategy – built to create anticipation, drive discovery and turn listeners into fans.
Free framework
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FAQs
Established electronic artists and labels who release regularly and want a repeatable system that makes every release land harder, rather than leaving it to chance.
Yes. The six week structure gives you the strategic framework for either, and you scale the depth of each week to the size of the release.
Strategy and positioning, a content calendar framework, press and media timing, social sequencing, playlist and promo outreach, release week execution, post release amplification and data checkpoints.
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