Change the Beat
Change the Beat announced its commitment to supporting 300 women and gender expansive electronic music artists in securing label opportunities by 2028
Situation & Challenge
The goal is to gain 300 label signings for women & gender expansive artists by 2028. To announce Change the Beat’s new 2028 signing target and next phase of growth, a targeted PR campaign was developed and executed.
Impact
60+ individual press placements secured across the campaign. Coverage included Record of the Day, Musically, Resident Advisor, Billboard Canada, DJ Mag, Mixmag Asia and more.
High-impact PR campaigns, increasing reach, engagement, and growth
Execution & Results
Generated increased awareness of Change the Beat’s mission and its goal to facilitate 300 label opportunities by 2028.
Amplified the organisation’s work supporting greater representation and access for women and gender expansive artists across electronic music.
Ready to build a campaign that delivers real results?
Let’s build your next standout campaign.
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