Madison Avenue
No.1 chart positions & 10M+ streams
The campaign drove chart success, sustained streaming growth, and expanded Madison Avenue’s global audience following a long hiatus.
Situation & Challenge
After more than a decade away, Madison Avenue needed to reconnect with existing fans while building relevance with a new generation. The challenge was not just to launch new releases, but to ensure they translated into meaningful, sustained engagement.
No 1
Aria, Beatport & Traxsource
70M
Streams
4M
Global Listeners
first month
569
Hours of streaming
Impact
We delivered DJ promo, playlist pitching, radio outreach, and social amplification. This ensured maximum reach.
We executed an always-on global campaign combining paid media, PR, remix strategy, and direct audience engagement. Major remixes from Joshwa and Patrick Topping extended reach and positioned the releases within current club culture.
video views
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