Shermanology
15.6% fanbase growth in new global markets
Expanding Shermanology’s audience into Latin American markets, the campaign built awareness in strategically important regions.
Situation & Challenge
The objective was to grow the audience and visibility in new territories. Growth required culturally relevant and localised activations.Freeze needed to build consistent demand and visibility across the Ibiza season while maintaining cultural credibility. The challenge was delivering sustained growth and energy week after week despite a constrained budget.
1.3M
impressions
87
news features
+15.6%
regional audience growth
57
Music Features
The campaign successfully expanded Shermanology’s global presence.
What We Delivered & Results
We delivered a targeted PR and media campaign across key regional platforms. Activity focused on driving awareness, coverage, and engagement.
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