Todd Terry
295% social growth and global visibility for a sustained Ibiza residency
Supporting Todd Terry’s Freeze Ibiza residency through paid media, social, PR, and direct-to-fan strategy. The campaign delivered major audience growth and global visibility despite operating with a limited budget.
Situation & Challenge
Freeze needed to build consistent demand and visibility across the Ibiza season while maintaining cultural credibility. The challenge was delivering sustained growth and energy week after week despite a constrained budget.
+295%
freeze follower growth
+158%
Todd Terry
follower growth
4.5M
Total organic
video views
44%
Email Open Rates
Impact
The campaign delivered sustained global visibility and audience growth, strengthening Freeze as a key Ibiza residency.
55 international press placements, including DJ Mag, BBC Music, and Ibiza Spotlight
Execution & Results
We delivered a fully integrated campaign combining paid media, social growth, PR, and email marketing. Strategy focused on building momentum across the full season, increasing audience engagement, driving awareness, and strengthening residency positioning.
Ready to build a campaign that delivers real results?
Let’s build your next standout campaign.
Email contact@theeverydayagency.com or Book a call below