Paul van Dyk
Paul van Dyk 10M streams in the first month of release Reactivating global demand for Paul van Dyk’s first album in five years, the campaign positioned the release as forward-facing and culturally relevant. Situation & Challenge The release needed to reconnect with legacy fans while attracting new listeners. It was essential that the album felt […]
Café del Mar
Café del Mar +800% audience growth and increased bookings Building new audiences while strengthening one of Ibiza’s most iconic brands. The campaign balanced legacy and innovation to drive measurable commercial growth. Situation & Challenge Café del Mar needed to increase bookings while maintaining cultural authenticity. The challenge was attracting new audiences without alienating loyal fans. […]
Inner City
Inner City 66% increase in bookings after relaunch Reigniting a legendary House music brand for a new era. The campaign translated digital momentum into real-world bookings. Situation & Challenge After a 20-year hiatus, Inner City needed to reconnect with audiences and re-enter the touring market. Success depended on rebuilding both visibility and demand. 1.5M Organic […]
Madison Avenue
Madison Avenue No.1 chart positions & 10M+ streams The campaign drove chart success, sustained streaming growth, and expanded Madison Avenue’s global audience following a long hiatus. Situation & Challenge After more than a decade away, Madison Avenue needed to reconnect with existing fans while building relevance with a new generation. The challenge was not just […]
Mr. Belt & Wezol x Qobrax x Alex Hosking
Mr. Belt & Wezol x Qobrax x Alex Hosking 13M+ streams and global viral reach Maximising international reach for a major collaborative release. The campaign ensured strong performance across streaming, radio, and social platforms. Situation & Challenge The release needed global exposure and viral momentum. Growth required coordinated promotion across multiple channels. 13.6M Streams 58.3K […]
Amelie Lens
Amelie Lens Beatport Top 5 chart performance and global streaming growth Driving chart performance and global exposure for a key release. The campaign ensured strong positioning across club and digital platforms. Situation & Challenge The release required targeted promotion to maximise chart performance. Success depended on DJ adoption and playlist support. 1.6M Streams 745 radio […]
Shermanology
Shermanology15.6% fanbase growth in new global markets Expanding Shermanology’s audience into Latin American markets, the campaign built awareness in strategically important regions. Situation & Challenge The objective was to grow the audience and visibility in new territories. Growth required culturally relevant and localised activations.Freeze needed to build consistent demand and visibility across the Ibiza season […]
David Morales
David Morales Leveraging social media to grow audience and engagement for a global House music icon. Building a consistent social media engine to grow David Morales’ global audience and support ongoing releases, shows and live activity. Situation & Challenge As one of the most respected names in house music, David Morales needed a structured social […]
Sgt Slick
Sgt Slick 75M+ streams and sustained global club support Supporting Sgt Slick’s releases to achieve consistent global reach and club adoption, the strategy ensured momentum carried across multiple releases. Situation & Challenge Sgt Slick needed ongoing visibility across DJs, radio, and playlists, with each release building on the momentum of the previous one. 75M Streams […]
Rockin Moroccin
Rockin Moroccin Beatport chart success and global audience growth Driving streaming, chart performance, and audience growth for Rockin Moroccin, the campaign positioned releases to compete globally within the Afro House market. Situation & Challenge Rockin Moroccin needed to expand bookings, increase visibility, and strengthen digital presence. Growth required consistent exposure across DJ, playlist, and media […]