What Not to Miss at AVA This Year
AVA returns with a stacked lineup of conversations, panels, and workshops diving into the most pressing topics in electronic music. This year, TEA will not only be listening from the audience, but also joining the conversation! Our very own Sunita will be a panelist at the Going Global panel, offering insights into expanding music brands […]
Why Have DJ Sets Become So Short?
We remember the days when DJ sets would last an entire eventing, but now its rare to see extended sets outside of specialist events. Here’s our take on why hour-long DJ sets have become the norm. From Storytelling to Spectacle DJ sets were once marathons, often being three hours or more to allow for extended […]
10 News Stories You Might’ve Missed This February
February has been a whirlwind for the music industry, with major announcements, record-breaking moments, and some unexpected news. From festival updates to historic milestones and controversial comebacks, here are ten key stories that you might have missed. Michael Bibi Announces One Life Show Michael Bibi, Tech House DJ and founder of Solid Grooves, is set […]
10 Ways To Future Proof Your Festival On Social Media
In a saturated market, ensuring that your festival is social proof can be your most powerful asset. Here’s how to craft an online social presence that lasts: Create a Distinct Identity Your brand should be unmistakable. Make your brand instantly distinguishable by defining your niche and creating a distinct identity that screams ‘you’. Use […]
How Venues Can Maximise FOMO To Sell Tickets
Creating FOMO is the golden ticket to marketing to people who aren’t at your venue. It has a psychological effect that will ensure they never want to miss another night again. Here’s our take on how the best venues create this feeling as a marketing tool. The Teaser The biggest venues use teaser campaigns […]
How To Rebrand Without Alienating Your Original Fanbase
Rebranding can revitalise your career and attract new fans, but it’s crucial to evolve without losing touch with those who’ve supported you from the start. Done effectively, rebranding allows you to showcase your growth as an artist while maintaining the loyalty of your original audience. At its core, rebranding often revolves around key elements such […]
Making The Most of Spotify’s Campaign Kit
Spotify campaign kit to help artists amplify their reach and make an impact. The kit is packed with tools like Marquee, Showcase, and Discovery Mode all designed to guide new listeners to you and your music. Listen up! Spotify’s kit is all about growth. Discovery Mode puts your catalog in the homepage spotlight, while Marquee […]
How To Market To Genre-Fluid Listening Habits
Genres once defined music, but Gen Z is flipping the script. Rigid boundaries are a thing of the past as today’s listeners and fans reshape what it means to engage with music. Here’s are take on how listening habits are becoming genre-fluid and how we can market music based on these changes. The Rise of […]
Why Artist Branding Matters
While it may seem like everyone’s got a shot at being famous these days, those who actually make it have put in serious work to build their brand and get where they are. Artist branding is so important, and here’s why: Your Brand, Your Edge In today’s music scene, your brand is what makes […]
5 Essential Pre-Release Music Marketing Tactics
Launching a track is more than just hitting “upload” — it’s about creating a buzz that fans can’t ignore. From building momentum with pre-save campaigns to fostering exclusivity through email workflows and listening parties, every step counts. Leverage social proof, DJ promos, and creative engagement tactics to amplify your track’s reach and impact. Here’s how […]