A 22-year-old discovers your event on Instagram. A 40-year-old hears about it from a friend. A loyal regular books from an email before you’ve posted the lineup.
Same dancefloor. Completely different journeys.
This free playbook shows you how to build an event marketing mix that reaches each generation and turns discovery into ticket sales.
Why it matters
Great event marketing happens wherever your audience discovers, trusts and connects with you.
That could be social, PR, email, word of mouth, partnerships, community or the experience itself.
The strongest clubs and festivals understand how these channels work together and how their importance changes across generations.
Because loyalty in nightlife compounds. The person discovering you today could still be buying tickets a decade from now.
Free resource
Discover how different generations find and choose events, which channels influence them, and how to build the right marketing mix to reach them.
Build an audience strategy that connects with every generation.
The 2026 playbook
No spam. Unsubscribe anytime.
FAQs
It is written for electronic music clubs, festivals and event brands, from a venue that has traded for decades to a festival only a few editions in. If you are trying to reach more than one age group on the same night, it is for you.
No. The whole point is that social is one channel in a wider mix. The playbook weights PR, storytelling, in-person activation, word of mouth and email alongside social, and shows you how much to lean on each for every generation.
Generation Z aged 18 to 29, Millennials aged 30 to 45, Generation X aged 46 to 61 and Baby Boomers aged 62 to 80, with how each one discovers, trusts and rebooks electronic events.
It is completely free. Enter your name and email and the PDF downloads immediately.