SEO – Search Engine Optimisation
SEO also known as Search Engine Optimisation is simple terms is a way to optimise your website so that it ranks higher on search engines such as Google. Google ranks sites based on certain mathematical measurements also known as algorithms, this ranking is based on every search carried out by every person on the internet. Being able to your website content found by the right people will improve the ranking (position) of your site.
SEO is just a process of proving to search engines that you are the best site, the most authoritative, most trusted, most unique and interesting site that they can offer to their customer – the searcher. Generating your framework we will get people to talk about your brand, produce good quality ‘searchable’ content, entice people to link to you and in turn, Google will be more confident that you are the best result they can offer to their relevant searchers, and that’s when you will begin to rise and rank on the first page of Google and other search engines.
SEO is an art, it requires a constant knowledge and awareness of the changes to the SEO Google Algorithms. There are different ways and SEO methods to help your website rank higher, some are more effective than others and results can often take months before they fully ignite. It is one of the most important aspects of a modern functioning business as part of their doorway to consumers, people need to know who you are, where you are and what you have to offer. By building trust and strategic placement of your links and your own content your SEO strategy will take effect and support your business growth by driving more traffic.
To start any SEO work you need to know what customers are searching for and what key words are suitable for your website. The Everyday Agency will go through this in detail with you and create content that helps you become more searchable under these terms.
Google Adwords is an advertising platform created by Google, which creates a sponsored links at the top of Google when people search for ‘key terms’ related to your ad. Advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Since advertisers have to pay for these clicks, this is how Google makes money from search.
The effectiveness of your adverts will depend on the competitiveness of the keywords you’re bidding for and the relevancy of that keyword to real conversions for your company, AdWords may or may not work for your business. For the most part, we’ve found that Google AdWords is extremely effective for many kinds of businesses, as long as companies don’t bid on incorrect adwords, or write weak, low Click Through Rate ads.
Google Adwords is a great tool to use to get new sales leads and conversions whilst your SEO is building and assists your first page proposition on Google.