FANS OR BOTS? WHO’S DRIVING THE HITS?
Are Bots, Not Fans, Creating ‘Popular’ Music? Spotify has long been a controversial platform, but in 2024, it faced increased scrutiny—and even legal action—over poor moderation of bots artificially boost song plays. With over 250 million paid subscribers, streaming on Spotify provides significant validation, revenue, and promotion for a song or artist. However, these metrics […]